Launch Your Career in the Global Sports Industry
Turn your passion for sports into a successful international career with the Bachelor of Science in Sports Business Management.
Designed for future sports leaders, this innovative program combines business, management, marketing, technology, and real-world industry experience to prepare graduates for one of the fastest-growing industries worldwide.
Students gain practical knowledge through experiential learning, industry projects, internships, and close collaboration with leading sports organizations. The curriculum covers every aspect of sports business, including sports marketing, sponsorship, finance, data analytics, sports technology, e-sports, sustainability, and event management.
Graduates develop the leadership, strategic thinking, and business skills needed to thrive in professional sports clubs, international federations, sporting events, agencies, and global sports brands.
Program Highlights
- Experiential learning through Sports Lab projects
- Six-month professional internship
- Sports Marketing, Sponsorship & Business Strategy
- Sports Technology, Data Analytics & Wearable Technology
- Exclusive industry workshops and guest speakers
- International study experience in Spain, Switzerland, and Abu Dhabi
- Strong global industry network and career opportunities
Study Options
Choose between:
- Three-Year Bachelor’s Program
- Experiential Year featuring Sports Lab and Internship
Career Opportunities
Graduates are prepared for careers such as:
- Sports Marketing Manager
- Sports Business Development Manager
- Event & Tournament Manager
- Sponsorship & Partnership Manager
- Professional Sports Club Executive
- Sports Data Analyst
- Sports Technology Consultant
- E-Sports Business Manager
Our alumni have built successful careers with internationally renowned organizations including FIFA, the International Olympic Committee, Formula 1, the Paris Olympic Games, and many other leading sports organizations worldwide.
