MASTER IN FASHION DIRECTION: BRAND & LUXURY MANAGEMENT
MAKING FASHION IS NO LONGER JUST MAKING FASHION
The most successful brands today have managed to build an entire lifestyle around the consumer. An inhabitable world made up not only of fashion products, but also of design, beauty, jewelry, cosmetics, and increasingly, experiences.
Creating an all-around luxury lifestyle, while enhancing a brand’s core business, is among the most sought-after – and most avant-garde – goals of fashion companies. Achieving it requires creativity and ideas as much as design and positioning strategies.
From the knowledge of the business logic of the fashion & luxury system to buying & merchandising processes, up to the management of marketing and digital communication strategies, the master in Fashion Direction: Brand & Luxury Management trains the best managers to creatively face the challenges to come: the valorization of a brand’s heritage, storytelling and “know-how” through a unique and memorable experience for its customers, portraying the brand, through new business territories, into the future.
The Master Course is completely in English
During the whole course, an Italian – English bilingual Teaching Assistant will be available for both Italian and foreign students.
Key facts:
- Welcome day: January 19, 2024
- Orientation week: January 22-26, 2024
- Ceremony and lectures’ start: January 29, 2024
- Lectures’ end: October 18, 2024
- Internship: starting from October 2024
- Duration of the Master: 1 year, 1200 hours
Location: BY PRESENCE on campus, Milano. It’s possible to attend the Master by distance too.
Tuition Fee: 16.800€
Discover more on https://www.milanofashioninstitute.com/en/masters/lm/
